HOW DATA REGULATIONS IMPACT AD ATTRIBUTION MODELS

How Data Regulations Impact Ad Attribution Models

Understanding First-Touch Vs. Last-Touch AcknowledgmentLast-touch attribution models provide all conversion credit rating to the last touchpoint a customer engages with before taking a preferred activity. This acknowledgment version can be useful for measuring the efficiency of your brand name recognition projects.

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Conversion Tracking & Attribution

Understanding First-Touch Vs. Last-Touch AttributionLast-touch attribution models give all conversion credit rating to the final touchpoint a user engages with prior to taking a preferred action. This acknowledgment design can be helpful for measuring the effectiveness of your brand awareness projects.

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